The Tipping Point Summary at Wiki. Summaries, free book summariesblog comments powered by By offering readers a groundbreaking analysis of how trends are sparked and take hold, Malcolm Gladwell. Upon its 2. 00. 0 release, the book became a national bestseller whose influence would help to initiate paradigm shifts in fields ranging from marketing to public health. The processes and mechanisms by which some trends achieve exponential popularity while others sputter and fade into oblivion have long been thought to be mysterious and resistant to analysis. If you analyze the evolution of any major phenomenon, the author suggests, you will find that the processes involved are strikingly similar. The nature of modern culture is such that many new ideas are constantly being introduced from a wide variety of sources, ranging from trend- setting teens and twenty- somethings in the nation. Some of these achieve a measure of steady, consistent success, some fail, and some take off on an upward trajectory of exponential popularity and influence. Based on his in- depth research spanning a number of different fields, industries, and scholarly disciplines, Gladwell identifies three key factors that each play in role in determining whether a particular trend will . Gladwell describes these key types as Connectors, Mavens, and Salesmen. If individuals representing all three of these groups endorse and advocate a new idea, it is much more likely that it will tip into exponential success. Gladwell defines the Stickiness Factor as the quality that compels people to pay close, sustained attention to a product, concept, or idea. Stickiness is hard to define, and its presence or absence often depends heavily on context. Often, the way that the Stickiness Factor is generated is unconventional, unexpected, and contrary to received wisdom. The concept that Gladwell terms the Power of Context is enormously important in determining whether a particular phenomenon will tip into widespread popularity. Even minute changes in the environment can play a major factor in the propensity of a given concept attaining the tipping point. Title: Malcolm Gladwell Outliers Pdf Download Author: Franziska Hoffmann Subject: malcolm gladwell outliers pdf download Keywords: Read Online malcolm gladwell. Malcolm Gladwell is a staff writer at the New Yorker and the author of The Tipping Point: How Little Things Make a Big Difference. The Order of Things THE ORDER OF THINGS An Archaeology of the Human Sciences Michel Foucault A translation of Les Mots et les choses Contents of paperbook. Malcolm Gladwell, the author of Outliers, was a journalist for The Washington Post before writing for The New Yorker. The subjects for his articles. Malcolm Gladwell jest publicyst. Malcolm Gladwell: The Tipping Point (Punkt prze. Zakamarki marki – ksi Malcolm Gladwell at the Barclays Asia Forum in Hong Kong in 2014. Gladwell was appointed to the Order of Canada on June 30, 2011. ![]() The Order Of Things Malcolm Gladwell Pdf995Also, Gladwell defines the term context very broadly, discussing the implications of small variations in social groups and minor changes in a neighborhood or community environment as shifts that can cause a new idea to tip. After identifying and describing these key concepts, Gladwell dedicates the remainder of the book to illustrating them and their interdependency in a series of compelling case studies and examples. An afterword included in the newest edition of the book updates some of Gladwell. Using this phenomenon as an introduction to the book. ![]() In most of these scenarios, whether the event in question is the spread of syphilis in Baltimore. What factors decide whether a particular trend or pattern will take hold? Gladwell introduces three variables that determine whether and when the tipping point will be achieved. The three . He concludes the chapter with a preliminary discussion of the Law of the Few, noting that the origins of most major epidemics of sexually transmitted diseases can be traced back to the disproportionate influence of a few . This role is analogous to the category of people that Gladwell identifies as . ![]() In the disease epidemic model Gladwell introduced in Chapter 1, he demonstrated that many outbreaks could be traced back to a small group of infectors. Likewise, on the path toward the tipping point, many trends are ushered into popularity by small groups of individuals that can be classified as Connectors, Mavens, and Salesmen. Connectors are individuals who have ties in many different realms and act as conduits between them, helping to engender connections, relationships, and . Mavens are people who have a strong compulsion to help other consumers by helping them make informed decisions. Salesmen are people whose unusual charisma allows them to be extremely persuasive in inducing others. Gladwell identifies a number of examples of past trends and events that hinged on the influence and involvement of Connectors, Mavens, and Salesmen at key moments in their development. Chapter 3: The Stickiness Factor: Sesame Street, Blue. To illustrate this point, Gladwell undertakes an in- depth discussion of the evolution of children. These changes, based in large part on extensive research, resulted in a show that actually helped toddlers and preschoolers develop literacy. Years later, the television show Blue. The attribute of stickiness, Gladwell argues, often represents a dramatic divergence from the conventional wisdom of the era. Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York. City Crime. Another crucial aspect of the complex processes and mechanisms that cause trends to . If the environment or historical moment in which a trend is introduced is not right, it is not as likely that the tipping point will be attained. To illustrate the power of context, Gladwell takes on the strangely rapid decline in violent crime rates that occurred in the 1. New York City. Although Gladwell acknowledges that a wide variety of complex factors and variables likely played a role in sparking the decline, he argues convincingly that it was a few small but influential changes in the environment of the city that allowed these factors to tip into a major reduction in crime. He cites the fact that a number of New York City agencies began to make decisions based on the Broken Windows theory, which held that minor, unchecked signs of deterioration in a neighborhood or community could, over time, result in major declines in the quality of living. To reverse these trends, city authorities started focusing on seemingly small goals like painting over graffiti, cracking down on subway toll skippers, and dissuading public acts of degeneracy. Gladwell contends that these changes in the environment allowed the other factors, like the decline in crack cocaine use and the aging of the population, to gradually tip into a major decline in the crime rate in the city. Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty. Clearly, in order for a trend to tip into massive popularity, large numbers of people need to embrace it. However, Gladwell points out that groups of certain sizes and certain types can often be uniquely conducive to achieving the tipping point. He traces the path of the novel The Divine Secrets of the Ya- Ya Sisterhood from regional cult favorite to national best- seller. Gladwell notes that the unique content of the novel appealed strongly to reading groups of middle- aged women in Northern California, and that these women were uniquely well- positioned to catapult the book to national success as a result of an informal campaign of recommendations and advocacy. Gladwell also remarks upon the unusual properties tied to the size of social groups. Groups of less than 1. This concept has been exploited by a number of corporations that use it as the foundation of their organizational structures and marketing campaigns. Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation. In this case study- oriented chapter, Gladwell discusses the rise and decline of Airwalk shoes. The brand was originally geared towards the skateboarding subculture of Southern California, but sought to transcend this niche market and attain national name recognition. They succeeded in this endeavor with the help of an advertising agency with a unique understanding of the factors and variables that influence the public. However, as a cost- cutting measure, Airwalk eventually began providing all of its distributors with a single line of shoes. The delicate balance that had long rendered the company. In both instances, teens were induced to become involved in potentially lethal experimentation. Gladwell asserts that both trends were predicated upon two main factors. First, teenagers are inherently, perhaps even genetically predisposed to imitate others and try on new behaviors and attitudes during adolescence. Second, the types of the people who are more likely to engage in dramatic, easily romanticized behavior such as early cigarette smoking or suicide are also more likely to be those that others tend to gravitate toward and seek to emulate. Gladwell also considers the origins and implications of the curiously large middle ground that exists between those who abstain altogether from potentially dangerous activities, and those who engage in them in a consistently low- level manner. In terms of cigarette use, these . Gladwell suggests that infrequent teenage experimentation with drugs or smoking should not be regarded with hysteria, but rather, should be accepted as inevitable and is, in all likelihood, benign. Chapter 8: Conclusion: Focus, Test, Believe. In this chapter, Gladwell concludes with an account of the type of solution that reflects an understanding of the concept of the tipping point: A nurse seeking an effective, low- cost way to raise breast cancer awareness among African- American women shunned traditional routes and enlisted the help of hairstylists. In this environment, she reasoned, most people are relaxed and receptive to new information in a way that most education efforts can. Gladwell acknowledges that this type of thinking is often derided as being a . However, he asserts that these solutions are often the very type of cumulative, low- key approach that can, over time, build to a tipping point of massive popularity and influence. Afterword. In the newly- penned afterword to The Tipping Point, Gladwell updates a number of the case studies and anecdotes offered in the original text with new data. He also reconsiders the role of the Internet and Internet- related technologies, such as e- mail, and their impact upon the spread of trends and influence. However, he cautions that the overuse and sheer ubiquity of these formats can make the recipients. The Order of Things. Malcolm Gladwell explores the College ranking game. Unfortunately too many students rely on an artificially precise number when making decisions and weighing options. As Gladwell so eloquently demonstrates, who comes out on top, in any ranking system, is really about who is doing the ranking. There’s no direct way to measure the quality of an institution–how well a college manages to inform, inspire, and challenge its students. News algorithm relies instead on proxies for quality–and the proxies for educational quality turn out to be flimsy at best. But reputation rations are simply inferences from broad, readily observable features of an institution’s identity, such as its history, its prominence in the media, or the elegance of its architecture. They are prejudices. Continue Reading. Malcolm Gladwell is a staff writer at the New Yorker and the author of The Tipping Point: How Little Things Make a Big Difference, Blink, Outliers and most recently, What the Dog Saw. Shop at Amazon. com and support Farnam Street.
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